In late 2021, JB PR & Marketing (JBPRM Ltd) were engaged by the Department of International Trade (DIT) to assist a large bio-chemical company based in the US to put together a market appraisal and roadmap for the UK and their new range of chemical products.
As part of this assignment, JBPRM Ltd were required to canvass multiple sectors to understand the market potential, to appreciate routes to market, and to identify the barriers to entry. From an initial three-month period, JBPRM Ltd contacted almost a thousand companies across more than 10 different sectors. From the data received, a detailed analysis of the market was possible. This analysis is now forming a second period of work where their thorough understanding of the market and their access to key decision makers, can develop an initial import channel until the business is ready to invest in a new UK chemical plant.
Under the terms of the contract extension, JBPRM Ltd will begin to develop the roadmap requirements leading to a further contract extension for provision of an outsourced sales and Marketing office.