A groundbreaking digital technology platform from Dow (NYSE: DOW) was recently honored with an ICIS Innovation Award, which recognizes companies who are paving the way in product, process, and sustainability innovations across the chemicals industry.

DOW™ Paint Vision has been chosen as a winner in the Best Digital Innovation category, which acknowledges transformative digital innovations that stand apart from the status quo. This category honors solutions and projects that are particularly effective in promoting digital transformation and bringing about sustainable change. Two Dow technologies and products were also listed as finalists in the Best Product Innovation category in this year’s contest.

In the coatings industry, the formulation of paints represents a multifaceted and technical procedure that demands significant time and resources. It requires users to combine raw materials in various combinations and test the resulting film performance, while also continually tweaking and testing to find a maximized balance of properties.

Built and backed by Dow scientists across the globe, DOW™ Paint Vision offers data-driven capabilities designed to simplify the formulation process and accelerate innovation. Through a personalized digital experience, DOW™ Paint Vision helps paint manufacturers facilitate virtual paint formulation with a suite of online tools, addressing market trends, pricing, and regulatory considerations, while helping to meet sustainability requirements to enable a safer world.

By leveraging artificial intelligence, modeling, and decades of materials science expertise in paint formulation, DOW™ Paint Vision revolutionizes the formulation process by providing the coatings industry with an innovative platform that helps formulators achieve performance targets faster and more efficiently across the coatings value chain.

“Paint Vision is Dow’s first digital platform designed 100 percent by and for coatings formulators,” said Tracy Young, global director for research & development and technical service & development for Dow Coating Materials. “Dow Paint Vision is a collaborative digital tool that allows us to deliver innovative formulated solutions to our customers, bringing data to create a competitive advantage in the coatings segment and optimize their business processes to serve their needs.”