Repsol Lubricants has embarked on a new phase with the presentation of its renewed brand identity at an event at the Ricardo Tormo Circuit in Valencia on the Spanish Mediterranean coast. This launch reinforces the energy company's ambition to boost its strategy, consolidate its leadership in Spain and internationally, and double the size of the lubricants business by 2030.

The new brand identity represents the company’s drive to stand out in a highly competitive market and connect emotionally with its customers and distributors. Under the Hi-Tech & Hi-Touch concept, Repsol Lubricants combines advanced technology and proximity, offering products proven in top-level competition, digital tools, technical training, and experiences that strengthen the relationship with the brand.

This milestone is part of the company’s “Full Potential” strategy, which includes more than 80 initiatives centered on innovation, digitalization, sustainability, and international expansion. Repsol Lubricants aims to boost its EBITDA from €64 million in 2024 to €126 million by 2030, strengthening its presence in key markets such as Mexico, Central America, Peru, the Philippines, Indonesia, Italy, and the central and eastern regions of Europe.

Clara Velasco, Repsol's director of Lubricants, said: "Our new brand identity marks a decisive step forward in the evolution of Repsol Lubricants. We are entering a new stage that reflects our ambition to continue growing, continue advancing, and continue leading, with a renewed image that brings us closer to our customers and the broader motoring community."